Orbisant gets its name from the portmanteau of “orb” and “cognisant.” The “cognisant” portion is simple, reflecting the broader societal demand to be more aware of trends and analytical insights. The “orb” portion is more operational, as it describes our three key focus areas (or orbs) as a platform:
1. Rigorous quantitative investigation of publicly-available data
2. Factual exposition of findings
3. Engaging data visualisation
The first, and most important point, "rigorous quantitative investigation of publicly-available data" is what makes us unique. We are not a market research firm, we are not a journalistic news feed nor an academic journal. Instead, we occupy the middle ground of scientific literature and commercially-relevant information dissemination with our work exploring data that any member of the public can freely access and applying scientific rigour to its exploration. The end goal of each piece of analysis we do is not necessarily to shift a policy needle or generate strategic information, but rather to start a conversation that can lead to those outcomes, if the topic requires it. Because of Orbisant's agnosticism toward the topic of exploration, it may be the case that some of our work is focused on the generation of findings for the sake of pursuing knowledge or just general interest. This means readers of our work get access to a broad range of topics that are not limited to the traditional demand boundaries.